Sustainable Marketing

Sustainable marketing: a value-based approach is a textbook published by Springer, in which Dr. Dobromir Kirilov Stoyanov introduces a modern, value-driven perspective on sustainable marketing. Built around the central idea that sustainable marketing is not just about communication, but a systematic process of understanding, creating, communicating, and delivering sustainable customer value, in which meaningful social, environmental, and economic impact can be achieved only when businesses, policymakers, and society collaborate. Key topics include:

• The foundations of sustainability and the challenges of misinformation in the digital age

• The sustainable marketing process, emphasizing stakeholder engagement and the triple bottom line (people, planet, profit)

• Consumer behavior and the psychological drivers behind sustainable consumption

• Strategies for sustainable product management, pricing, and communication

• The importance of trust, loyalty, and human relationships in delivering long-term sustainable value

• Real-world case studies from diverse industries, highlighting both successes and ongoing challenges

The book is an ideal resource for students, educators, and professionals seeking to integrate sustainability into marketing strategy and practice. Read more