1. Biography

Dr. Dobromir Kirilov Stoyanov is an Associate Professor of Marketing at EM Strasbourg Business School, University of Strasbourg. He holds a PhD in Marketing from the University of Economics – Varna, Bulgaria. 

2. Teaching Portfolio

For over 15 years Dr. Dobromir Kirilov Stoyanov has been teaching a diverse range of marketing disciplines, including:

• Retail Marketing and Logistics

• Sustainable Marketing

• Sustainable Customer Relationship Management

• B2B Marketing

• Advanced International Marketing

• Research Methodology

3. Research interests

As a member of the HuMaNiS research center (UR7308) his primary research interests are in the following fields: 

• Vending Retail Marketing: an emerging interdisciplinary field that combines elements of marketing, retail distribution, and self-service technologies. It refers to the strategic and operational activities involved in promoting, selling, and managing products and services through automated, unattended retail channels—primarily vending machines, but also including kiosks and web-based self-service platforms.

• Sustainable Marketing: a research field that investigates how marketing strategies can be designed to create, communicate, and deliver value in ways that are socially, environmentally, and economically responsible.

• Chemistry of Marketing: an innovative interdisciplinary research area that explores the methodological application of chemistry-inspired frameworks to closed and isolated marketing and economic systems.